Terms & Conditions


Welcome to Lilly in the Alley! Thank you for your interest in our line of fabulous, fashion forward clothing and accessories for infants, toddlers and children 0-7 years!  We look forward to learning more about your organization, and forming a mutually successful working relationship with you. We know that you are anxious to get started, so let's begin! 

Place an Order or Apply for a Wholesale Account through this link:


Please read the complete terms of agreement below before applying for a new account.



All businesses applying for a wholesale account with Lilly in the Alley must furnish a copy of two items:

  • A valid Business Registration License and
  • A current Tax Resale Certificate

NOTE: Both the business name and address on these documents must be consistent with the business name and address on the Lilly in the Alley’s account. Renewed Resale Certificates must be resubmitted upon expiration of the previous year's certificate to maintain an active wholesale account.

  • Brick & Mortar businesses must also provide a photo image of actual store front(s)
  • Web-only or Event-based businesses must also provide a URL address and/or Facebook page

The above information must be emailed to sales@lillyinthealley.com within 30 days from submission of the application. 


Wholesale partners receive 50% off retail prices, excluding closeout items.

  • A $500.00 Minimum Wholesale Opening Order is required within 60 days of account approval
  • $250.00 is the Minimum Wholesale Reorder
  • A $250.00 Minimum Wholesale Reorder must be placed every 6 months or Wholesale Purchases must total a minimum of $1000 annually to maintain an active wholesale account
    • Timeframe of 6 months will start from date of initial order for new accounts and date of last order for existing accounts
    • The initial Opening Order of $500 will satisfy this requirement for the first 6 months for new accounts
  • Minimum order requirements need to be met AFTER applied wholesale discounts and not before.
  • Failure to meet the minimum reorder requirements will result first in an email notification of a compliance deadline, and then followed by account deactivation if the account is not brought back to an active status

Unlike some other wholesale programs, we offer order flexibility.  We do not force you into pre-determined size ranges and quantities (prepacks).  You can select the specific sizes needed in the quantities needed for your business model. 


All US domestic wholesale orders ship via USPS (with options of Retail Ground, Priority, and Express) on average within 40 business days of the order placement date. Exceptions are holidays and major regional market weeks, in which case these events may lead to a slightly longer processing time. To maintain our low pricing structure, open stock and low reorder requirements, we are unable to offer free shipping on wholesale orders.  Lilly in the Alley cannot be held responsible for lost shipments. Should this occur, please file a claim with the specific carrier associated with the order's tracking number.


Lilly in the Alley Retailers agree to follow and maintain the Manufacturer's Suggested Retail Pricing (MSRP) guidelines.

  • Minimum pricing is to be maintained at or above retail pricing as found on lillyinthealley.com (MSRP).
  • Any discount offered by a Retailer, below MSRP should be selective and limited to a short window of time (such as anniversary sale, end of season markdown etc) in order to protect the integrity of our brand.
  • Lilly in the Alley makes every effort to monitor and enforce the Retail Pricing guidelines.



  • When selling online, the brand name (Lilly in the Alley) must be listed either in the product name (ie. Lilly in the Alley Bloomers) or description (ie. These bloomers by Lilly in the Alley is…).
  • To protect our trademarks and intellectual property rights, any alterations of our products are prohibited. This includes removal of tags.  Please note that adding your own hang tag is acceptable, whereas adding your own sewn tag is not.



Lilly in the Alley reserves the right to terminate the wholesale agreement with any of its partners effective immediately for the following including but not limited to harassment of staff, improper branding, and non-compliance of the above-mentioned terms.  This agreement supersedes any previous written or verbal agreement and was updated on 6/7/2022.


In general, Lilly in the Alley does not approve the following retail websites:

  • Auction sites such as eBay
  • Group Buy-Ins
  • Any website claiming to be a “wholesale provider”
  • Websites claiming all merchandise on site is “hand made” but carry no other lines


Contact us via email at sales@lillyinthealley.com or by phone at (405) 501-8167

We appreciate your interest in Lilly in the Alley and look forward to many years of mutually successful business building!  

Place an Order or Apply for a Wholesale Account through this link:


Please read the complete terms of agreement above before applying for a new account.